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Truth, growth, repeat : a business manual for generation why /
The plain English guide to growing your business with purpose. Avoiding corporate jargon and overly-academic theorising in favor of a commonsense analysis of modern business behaviour, Truth, Growth, Repeat is like a user manual for company growth in a new world of commercial transparency. By mappin...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton Qld :
Wiley & Sons Australia,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Intro; truth. growth. repeat.; contents; introduction; how to use this book; read it like a workshop manual; when you see the word ;business you don't need to be a boss; there's no tax law in here; part one: the circle of true purpose; 1 truth is a system; 2 true purpose; oh going to talk about steve jobs; why motive matters; high horse optional; the basic impact of true purpose; the ultimate impact of true purpose; 3 attraction; why does true purpose touch people?; hiring on purpose; explorers lead; people who want what you want; learn from a nerd
- True purpose is contagioustrue purpose powers progress in a time of change; 4 innovation; the incredible mr honda; phoney motivation delivers phoney innovation; 5 growth; the little dairy company story; what happened next; no pain, no change; truth = growth; mums know; here's the awesome bit; the monopoly of you; on the defeat of deficiency advertising; 6 reward; excuse me, your strategy is showing; money (yes, money); commercial karma; brand value; company culture; category improvement; societal maturity; the young learn better; better capitalism, better world
- 7 the right way around the circleit starts and ends with the truth; truth attracts the right peoplewhich drives true innovation, which grows markets, which generates rewards the wrong way around the circle; rewards first; growth as pressure, not pleasure; the temptation to manipulate; bad customer service is a clue to a lack of purpose; innovation. now! hurry!; the three types of innovation; sustained innovation; efficiency innovation; market-creating innovation; innervation beats innovation; wanted: some people
- And finally, oh yeah, we need a purpose, i guessthe more laps you do, the harder it gets; the story of the little radio station that went the wrong way, then the right way ; uh, then the wrong way again; 9 when the circle becomes a galaxy; a galaxy of meerkats; when truth becomes a movement; 10 when the circle becomes a black hole; push out, so you don't get sucked in; part two: finding your true purpose; 11 picture this12 your first task: the before ad; the little furniture shop example; worksheet: your before ad; 13 exercise a: eulogy; who would come to the funeral?
- What would they say about your brand?a big-business example; who wouldn't come?; worksheet: eulogy; 14 exercise b: protest; march of the geeks; what are you protesting against?; what are you protesting for?; a social-enterprise example; another social-enterprise example (they're great protesters); worksheet: protest; canâ#x80;#x99;t find the fire? write a letter; for too long now ;dear world, optional worksheet: ;for too long now ; optional worksheet:;dear world 15 exercise c: headline; the university example; worksheet: headline; 16 exercise d: why words