The storytelling edge : how to transform your business, stop screaming into the void, and make people love you /

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Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insiders guide to transforming your businessand all the relationships that matter to itthrough the art and science of telling great stories. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lazauskas, Joe (Autor), Snow, Shane (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Temas:
Branding (Marketing)
Storytelling.
Success in business.
Stratégie de marque.
Art de conter.
Succès dans les affaires.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Storytelling
Success in business
Acceso en línea:Texto completo
Texto completo
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The storytelling edge : how to transform your business, stop screaming into the void, and make people love you /
por Lazauskas, Joe , Snow, Shane
Publicado 2018
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(2)

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