The storytelling edge : how to transform your business, stop screaming into the void, and make people love you /

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Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insiders guide to transforming your businessand all the relationships that matter to itthrough the art and science of telling great stories. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lazauskas, Joe (Autor), Snow, Shane (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]
Temas:
Branding (Marketing)
Storytelling.
Success in business.
Stratégie de marque.
Art de conter.
Succès dans les affaires.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Storytelling
Success in business
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • The power of story
  • The elements of great storytelling
  • Honing your storytelling chops
  • Transforming business with storytelling
  • The killer formula for building an audience
  • The brand newsroom
  • The future of brand storytelling
  • The storytelling habit.

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