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Psychological Foundations of Marketing : the Keys to Consumer Behavior.
"This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton :
Taylor and Francis,
2018.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1020031742 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 180120s2018 xx o 000 0 eng d | ||
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| 020 | |a 9781315436081 | ||
| 020 | |a 1315436086 | ||
| 035 | |a (OCoLC)1020031742 | ||
| 050 | 4 | |a HF5415 |b .K566 2018 | |
| 082 | 0 | 4 | |a 658.80019 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kimmel, Allan J. | |
| 245 | 1 | 0 | |a Psychological Foundations of Marketing : |b the Keys to Consumer Behavior. |
| 250 | |a 2nd ed. | ||
| 260 | |a Milton : |b Taylor and Francis, |c 2018. | ||
| 300 | |a 1 online resource (485 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title Page; Copyright Page; Dedication; Table of Contents; List of figures; List of tables; List of boxes; List of exhibits; Key concepts; Case studies; Permissions and sources; Preface; 1 Psychology and marketing: a dynamic relationship; 2 Motivation; 3 Perception; 4 Learning; 5 Decision making; 6 Consumer attitudes; 7 Personality and the self-concept; 8 Social influence; References; Glossary; Index. | |
| 520 | 2 | |a "This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of:Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention, and organization and how this relates to the evolving marketing landscape. Decision making: How and under what circumstances is it possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject."--Provided by publisher. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 650 | 0 | 4 | |a Consumer Psychology. |
| 650 | 0 | 4 | |a Consumer Behaviour. |
| 650 | 0 | 4 | |a International Marketing. |
| 650 | 6 | |a Marketing |x Aspect psychologique. | |
| 650 | 7 | |a Marketing |x Psychological aspects |2 fast | |
| 758 | |i has work: |a Psychological Foundations of Marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGfJJD3R4bxJTdC4mdjGMd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kimmel, Allan J. |t Psychological Foundations of Marketing : The Keys to Consumer Behavior. |d Milton : Taylor and Francis, ©2018 |z 9781138219151 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5217440 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5217440 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9781315436098 | ||
| 994 | |a 92 |b IZTAP | ||