Measuring marketing : the 100+ essential metrics every marketer needs /

"Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective appro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Davis, John, 1960 February 17-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : De G Press, [2018]
Edición:Third edition.
Temas:
Marketing > Evaluation.
Marketing research.
Marketing > Évaluation.
Marketing > Recherche.
Marketing > Evaluation
Marketing research
Analytics.
Data-driven.
Marketing performance.
Metrics.
Quant.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part 1: Corporate Financial Metrics
  • Part 2: Marketing Planning Measures
  • Part 3: Brand Metrics
  • Part 4: Customers Metrics
  • Part 5: Product/Offering Metrics
  • Part 6: Price Metrics
  • Part 7: Advertising/Promotion Metrics
  • Part 8: Direct Marketing Metrics
  • Part 9: Digital/Social Metrics
  • Part 10: Place/Distribution Metrics
  • Part 11: Sales Metrics.

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