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Measuring marketing : the 100+ essential metrics every marketer needs /
"Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective appro...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
De G Press,
[2018]
|
| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1020028128 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 180120s2018 maua ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d IDB |d DEBBG |d OCLCQ |d CUY |d OCLCO |d ZCU |d MERUC |d A7U |d ICG |d OCLCF |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d SFB |d OCLCO |d OCLCL | ||
| 020 | |a 9781501507304 |q (pdf) | ||
| 020 | |a 1501507303 |q (pdf) | ||
| 020 | |a 9781501507229 |q (epub) | ||
| 020 | |a 1501507222 |q (epub) | ||
| 020 | |z 9781501515767 | ||
| 029 | 1 | |a AU@ |b 000066763784 | |
| 035 | |a (OCoLC)1020028128 | ||
| 050 | 4 | |a HF5415 |b .D385 2018eb | |
| 082 | 0 | 4 | |a 658.4038 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Davis, John, |d 1960 February 17- |1 https://id.oclc.org/worldcat/entity/E39PBJqqmqJYMgkR9cdJWgHgrq | |
| 245 | 1 | 0 | |a Measuring marketing : |b the 100+ essential metrics every marketer needs / |c John A. Davis. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Boston : |b De G Press, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (xvi, 375 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics. | |
| 520 | |a "Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics--including significant updates to the online/digital/social area-- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor"--Publisher's description | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Evaluation. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Évaluation. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Marketing |x Evaluation |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 653 | |a Analytics. | ||
| 653 | |a Data-driven. | ||
| 653 | |a Marketing performance. | ||
| 653 | |a Metrics. | ||
| 653 | |a Quant. | ||
| 758 | |i has work: |a Measuring marketing (Work) |1 https://id.oclc.org/worldcat/entity/E39PCFQddJ4qYCYcQQpf7CGwfm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gruyter, Walter de. |t Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs 3rd Edition. |d Boston : De|G Press, ©2017 |z 9781501515767 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5157556 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5157556 | ||
| 994 | |a 92 |b IZTAP | ||