Improving the marriage of modeling and theory for accurate forecasts of outcomes /

This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, [2018]
Edición:First edition.
Colección:Advances in business marketing & purchasing ; v. 25.
Temas:
Marketing.
Marketing > Management.
Marketing
Marketing > Gestion.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Prelims
  • Embracing the paradigm shift from variable-based to case-based modeling
  • Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream
  • Accurately predicting precise outcomes in business-to-business marketing
  • Building generalizable case-based theory in human resources management
  • Computing with words in modeling firms' paradoxical performances
  • Index.

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