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Improving the marriage of modeling and theory for accurate forecasts of outcomes /
This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
[2018]
|
| Edición: | First edition. |
| Colección: | Advances in business marketing & purchasing ;
v. 25. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 245 | 0 | 0 | |a Improving the marriage of modeling and theory for accurate forecasts of outcomes / |c edited by Arch G. Woodside. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c [2018] | |
| 264 | 4 | |c Ã2018 | |
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| 490 | 1 | |a Advances in business marketing & purchasing ; |v Volume 25 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Vendor-supplied metadata. | |
| 520 | |a This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. | ||
| 505 | 0 | |a Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index. | |
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| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 700 | 1 | |a Woodside, Arch G., |e editor. | |
| 758 | |i has work: |a Improving the marriage of modeling and theory for accurate forecasts of outcomes (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQDMFM6rxJ9WhRxtFhXQy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Improving the marriage of modeling and theory for accurate forecasts of outcomes. |b First edition. |d Bingley, UK : Emerald Publishing, [2018] |w (DLC) 2018304585 |
| 830 | 0 | |a Advances in business marketing & purchasing ; |v v. 25. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5152793 |z Texto completo |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825 |z Texto completo |
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