Improving the marriage of modeling and theory for accurate forecasts of outcomes /

This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Woodside, Arch G. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, [2018]
Edición:First edition.
Colección:Advances in business marketing & purchasing ; v. 25.
Temas:
Marketing.
Marketing > Management.
Marketing
Marketing > Gestion.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Management
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781786351210
1786351218
9781787148918
1787148912
1786351226
9781786351227

Ejemplares similares