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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Bock, Koen W. De
Otros Autores:	Coussement, Kristof, Neslin, Scott A.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	London : Taylor and Francis, 2016.
Temas:	Consumer profiling. Customer relations. Database marketing. Profil des consommateurs. Bases de données > Marketing. Consumer profiling Customer relations Database marketing
Acceso en línea:	Texto completo

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