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Multimodal Pragmatics and Translation : a New Model for Source Text Analysis.
Proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the tradi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham :
Palgrave Macmillan US,
2017.
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| Colección: | Palgrave Studies in Translating and Interpreting Ser.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges the traditional view that sees translators focusing their attention mostly on the linguistic aspect of source material in their work. The central theoretical pivot around which the analytical model revolves is that multimodal texts communicate through individual images and linguistic units, as well as through the interaction among textual resources and the text's interaction with its context of reference. |
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| Descripción Física: | 1 online resource (181 pages) |
| ISBN: | 9783319693446 3319693441 |