Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes?.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Charlesworth, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2017.
Colección:Marketing strategy collection.
Temas:
Internet marketing.
Online social networks in business.
Online social networks > Economic aspects.
Social media > Economic aspects.
Marketing sur Internet.
Réseaux sociaux dans les affaires.
Réseaux sociaux (Internet) > Aspect économique.
Médias sociaux > Aspect économique.
Internet marketing
Online social networks in business
Social media > Economic aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Preface
  • Acknowledgments
  • Introduction
  • Chapter 1: What Is Social Media
  • Chapter 2: Who Uses What on Social Media ... and Why
  • Chapter 3: What Is Social Media Marketing?
  • Chapter 4: Strategic Issues in Social Media Marketing
  • Chapter 5: Operational Issues in Social Media Marketing
  • Chapter 6: Social Media Marketing: What Works, What Doesn't ... and Why
  • Chapter 7: Conclusion
  • References
  • Index
  • Adpage
  • Backcover.

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