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00000cam a2200000Mi 4500 |
| 001 |
EBOOKCENTRAL_on1014461706 |
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OCoLC |
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20240329122006.0 |
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m o d |
| 007 |
cr |n|---||||| |
| 008 |
171209s2017 nyu ob 001 0 eng d |
| 040 |
|
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d UPM
|d YDX
|d MERUC
|d OCLCQ
|d OCLCF
|d OCLCO
|d H9Z
|d LOA
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| 019 |
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|a 1022997606
|a 1063755548
|a 1136685564
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|
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|a 9781631577659
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|a 1631577654
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|z 1631577646
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|z 9781631577642
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1 |
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|a AU@
|b 000065174772
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| 035 |
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|a (OCoLC)1014461706
|z (OCoLC)1022997606
|z (OCoLC)1063755548
|z (OCoLC)1136685564
|
| 050 |
|
4 |
|a HF5415.1265
|b .C48834 2018
|
| 082 |
0 |
4 |
|a 658.8/72
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Charlesworth, Alan.
|
| 245 |
1 |
0 |
|a Social Media Marketing :
|b Marketing Panacea or the Emperor's New Digital Clothes?.
|
| 260 |
|
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|a New York :
|b Business Expert Press,
|c 2017.
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| 300 |
|
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|a 1 online resource (186 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a Business Expert Press Marketing strategy collection,
|x 2150-9654
|
| 588 |
0 |
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|a Print version record.
|
| 504 |
|
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|a Includes bibliographical references (pages 159-162) and index.
|
| 505 |
0 |
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|a Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- Chapter 1: What Is Social Media -- Chapter 2: Who Uses What on Social Media ... and Why -- Chapter 3: What Is Social Media Marketing? -- Chapter 4: Strategic Issues in Social Media Marketing -- Chapter 5: Operational Issues in Social Media Marketing -- Chapter 6: Social Media Marketing: What Works, What Doesn't ... and Why -- Chapter 7: Conclusion -- References -- Index -- Adpage -- Backcover.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Online social networks in business.
|
| 650 |
|
0 |
|a Online social networks
|x Economic aspects.
|
| 650 |
|
0 |
|a Social media
|x Economic aspects.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
6 |
|a Réseaux sociaux dans les affaires.
|
| 650 |
|
6 |
|a Réseaux sociaux (Internet)
|x Aspect économique.
|
| 650 |
|
6 |
|a Médias sociaux
|x Aspect économique.
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Online social networks in business
|2 fast
|
| 650 |
|
7 |
|a Social media
|x Economic aspects
|2 fast
|
| 758 |
|
|
|i has work:
|a Social media marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH3Bh8m3CHxf8QBHDvpyYd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Charlesworth, Alan.
|t Social Media Marketing : Marketing Panacea or the Emperor's New Digital Clothes?
|d New York : Business Expert Press, ©2017
|z 9781631577642
|
| 830 |
|
0 |
|a Marketing strategy collection.
|x 2150-9654
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5165168
|z Texto completo
|
| 938 |
|
|
|a Askews and Holts Library Services
|b ASKH
|n AH33874760
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL5165168
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 15151703
|
| 994 |
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|b IZTAP
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