Cargando…
Digital Media and Innovation : Management and Design Strategies in Communication.
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: wha...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1014448629 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 171209s2015 xx ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d YDX |d IDEBK |d CNCGM |d OCLCF |d SGPBL |d OCLCQ |d OCLCA |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1013965084 |a 1110474101 | ||
| 020 | |a 9781483311661 | ||
| 020 | |a 148331166X | ||
| 020 | |z 9781452241418 | ||
| 020 | |z 1452241414 | ||
| 024 | 8 | |a 40025926611 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:9910009582705765 | |
| 029 | 1 | |a AU@ |b 000072865263 | |
| 035 | |a (OCoLC)1014448629 |z (OCoLC)1013965084 |z (OCoLC)1110474101 | ||
| 050 | 4 | |a P96.M34G47 2016 | |
| 082 | 0 | 4 | |a 302.23/068 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Gershon, Richard A. | |
| 245 | 1 | 0 | |a Digital Media and Innovation : |b Management and Design Strategies in Communication. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2015. | ||
| 300 | |a 1 online resource (281 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current an. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Innovation and the power of a good idea -- Business model innovation -- Product innovation and design -- Business process innovation -- Business and innovation failure -- The diffusion of innovation revisited: product launch strategy in the digital age -- The intelligent network: information and communication design principles -- Digital media and innovation 1: interactivity, virtual communication, and internet search -- Digital media and innovation 2: personalization, mobility, convergence, and artificial intelligence -- Smart cities and the common good -- Facebook: social media and business strategy -- Digital news reporting, computer tablets, and the new journalism -- Hacker culture: redefining creative work space. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mass media |x Management. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 6 | |a Médias |x Gestion. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 7 | |a Mass media |x Management |2 fast | |
| 650 | 7 | |a Organizational effectiveness |2 fast | |
| 650 | 7 | |a Management |2 gnd | |
| 650 | 7 | |a Neue Medien |2 gnd | |
| 650 | 7 | |a Innovationsmanagement |2 gnd | |
| 758 | |i has work: |a Digital media and innovation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQt8QT7Hf3j8xxYdHY6w3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Gershon, Richard A. |t Digital Media and Innovation : Management and Design Strategies in Communication. |d Thousand Oaks : SAGE Publications, ©2015 |z 9781452241418 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5165208 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5165208 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis38157922 | ||
| 938 | |a Sage Publications |b SAGE |n SAGE000003035 | ||
| 938 | |a YBP Library Services |b YANK |n 15146975 | ||
| 938 | |a YBP Library Services |b YANK |n 15025813 | ||
| 994 | |a 92 |b IZTAP | ||