Sport Business in Leading Economies.
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Clasificación: | Libro Electrónico |
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Autor principal: | Zhang, James J. |
Otros Autores: | Huang, Haiyan, Nauright, John |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bingley :
Emerald Publishing Limited,
2017.
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
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