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Sport Business in Leading Economies.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zhang, James J.
Otros Autores: Huang, Haiyan, Nauright, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2017.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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245 1 0 |a Sport Business in Leading Economies. 
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520 |a From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. 
504 |a Includes bibliographical references. 
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650 0 |a Sports  |x Economic aspects. 
650 6 |a Sports  |x Aspect économique. 
650 7 |a BUSINESS & ECONOMICS  |x Economics  |x General.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Reference.  |2 bisacsh 
650 7 |a Sports  |x Economic aspects  |2 fast 
700 1 |a Huang, Haiyan. 
700 1 |a Nauright, John. 
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