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Sport Business in Leading Economies.
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. |
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| Descripción Física: | 1 online resource (541 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781787435636 1787435636 9781787435643 1787435644 |