Cargando…
Mastering Market Analytics : Business Metrics - Practice and Application.
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2017.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1013827856 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 171202s2017 xx ob 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d YDX |d NLE |d MERUC |d OCLCF |d OCLCQ |d COO |d BWS |d UKAHL |d OCLCQ |d LVT |d UKMGB |d LUN |d K6U |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 015 | |a GBB7G2551 |2 bnb | ||
| 016 | 7 | |a 018498894 |2 Uk | |
| 019 | |a 1013179785 |a 1096433168 |a 1118509688 |a 1170966377 |a 1172978307 | ||
| 020 | |a 9781787148352 | ||
| 020 | |a 1787148351 | ||
| 020 | |z 178714836X | ||
| 020 | |z 9781787148369 | ||
| 020 | |a 9781787432697 |q (ePub ebook) | ||
| 020 | |a 1787432696 | ||
| 029 | 1 | |a UKMGB |b 018498894 | |
| 029 | 1 | |a AU@ |b 000068876405 | |
| 035 | |a (OCoLC)1013827856 |z (OCoLC)1013179785 |z (OCoLC)1096433168 |z (OCoLC)1118509688 |z (OCoLC)1170966377 |z (OCoLC)1172978307 | ||
| 037 | |a 9781787432697 |b Emerald Publishing | ||
| 050 | 4 | |a HF5410-5417.5 | |
| 072 | 7 | |a KJS. |2 bicssc | |
| 072 | 7 | |a BUS043000. |2 bisacsh | |
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 380.1 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kozielski, Robert. | |
| 245 | 1 | 0 | |a Mastering Market Analytics : |b Business Metrics - Practice and Application. |
| 260 | |a Bingley : |b Emerald Publishing Limited, |c 2017. | ||
| 300 | |a 1 online resource (443 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Statistical methods. | |
| 650 | 0 | |a Commercial statistics. | |
| 650 | 6 | |a Marketing |x Méthodes statistiques. | |
| 650 | 7 | |a Commercial statistics |2 fast | |
| 650 | 7 | |a Marketing |x Statistical methods |2 fast | |
| 758 | |i has work: |a Mastering market analytics (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGGPpkttDvJmtyRrjrr6rq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Kozielski, Robert. |t Mastering Market Analytics : Business Metrics - Practice and Application. |d Bingley : Emerald Publishing Limited, ©2017 |z 9781787148369 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4931923 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33037357 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4931923 | ||
| 938 | |a YBP Library Services |b YANK |n 15005080 | ||
| 994 | |a 92 |b IZTAP | ||