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Mastering Market Analytics : Business Metrics - Practice and Application.
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2017.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes. |
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| Descripción Física: | 1 online resource (443 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781787148352 1787148351 9781787432697 1787432696 |