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171202s2017 it ob 000 0 ita d |
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|a UAMI
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|a Chierici, Roberto.
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|a Dal CRM al social CRM :
|b Nuove tecnologie per la gestione della relazione con il cliente /
|c Roberto Chierici, Alice Mazzucchelli.
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260 |
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|a Turin :
|b G. Giappichelli,
|c [2017]
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300 |
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|a 1 online resource (145 pages)
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|a Includes bibliographical references.
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|a Cover; Occhiello; Indice; Indice delle tabelle; Indice delle figure; Introduzione; 1 Il ruolo del cliente per il vantaggio competitivo dâ#x80;#x99;impresa; 2 I social media; 3 La gestione della relazione con il cliente; 4 Unâ#x80;#x99;indagine empirica sulle imprese italiane; Bibliografia.
|
590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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0 |
|a Customer relations
|x Management.
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650 |
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|a Customer services
|x Management.
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|a Service à la clientèle
|x Gestion.
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|a BUSINESS & ECONOMICS
|x Industrial Management.
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|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
650 |
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|a Customer relations
|x Management
|2 fast
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|a Customer services
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700 |
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|a Mazzucchelli, Alice.
|
758 |
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|i has work:
|a Dal CRM al social CRM (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXjVhTDHRC3r86jyd6RBj3
|4 https://id.oclc.org/worldcat/ontology/hasWork
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776 |
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|i Print version:
|a Chierici, Roberto.
|t Dal CRM al social CRM : Nuove tecnologie per la gestione della relazione con il cliente.
|d Turin : G. Giappichelli, ©2017
|z 9788892112131
|
856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5161084
|z Texto completo
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856 |
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