The fashion forecasters : a hidden history of color and trend prediction /

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The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Blaszczyk, Regina Lee (Editor ), Wubs, Ben (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Bloomsbury Academic, 2018.
Temas:
Clothing trade > Forecasting.
Fashion > Forecasting.
Textile design & theory.
Textile industries.
History of fashion.
DESIGN > Textile & Costume.
Clothing trade > Forecasting
Fashion > Forecasting
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting / Regina Lee Blaszczyk and Ben Wubs
  • Part I: When Paris Led and America Followed
  • 2. The Rise of Color Forecasting in the United States and Great Britain / Regina Lee Blaszczyk
  • 3. Tobe ́Coller Davis: A Career in Fashion Forecasting in America / Veŕonique Pouillard and Karen J. Trivette
  • Part II: Going International
  • 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group Tells How He Got Started in Trends
  • 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies / Regina Lee Blaszczyk
  • 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting
  • 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials
  • 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 / Pierre-Yves Donze ́
  • 9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric Fair / Ben Wubs
  • 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry / Mariangela Lavanga
  • Part III: The Digital Imperative
  • 11. Looking Behind the Scenes of Swedish Fashion Forecasting / Ingrid Giertz-Mar̊tenson
  • 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region
  • 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World
  • Part IV: Conclusion
  • 14. Fashion Futures / Regina Lee Blaszczyk and Ben Wubs
  • Select Bibliography
  • Index.

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