Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands.

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Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ragas, Matthew W.
Otros Autores: Culp, Ron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2017.
Temas:
Business communication.
Corporate culture.
Public relations.
Strategic planning.
Organizational Culture
Public Relations
Communication dans l'entreprise.
Culture organisationnelle.
Relations publiques.
Planification stratégique.
public relations.
Business communication
Corporate culture
Public relations
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover
  • Mastering Business for Strategic Communicators
  • Copyright Page
  • Endorsements
  • Dedication
  • Contents
  • List of Contributors
  • Acknowledgments
  • Preface
  • Foreword
  • Part I: Introduction
  • 1 Advising â#x80;#x9C;the Room Where It Happensâ#x80;#x9D;: The Business Case for Business Acumen
  • Knowledge, Skills, and Capabilities for Future Leaders
  • The New CCO
  • The CCOâ#x80;#x99;s Expanding Leadership Role
  • Advising Those â#x80;#x9C;In the Room Where It Happensâ#x80;#x9D;
  • Challenges and Opportunities for the CCO
  • References
  • Part II: Communications, Business Acumen, and the C-suite2 The Communicator as Integrator
  • Note
  • 3 Why Business Acumen Matters More Than Ever
  • The â#x80;#x9C;Ah-Haâ#x80;#x9D; Moment: Getting Grilled By MBAs
  • If You Canâ#x80;#x99;t Beatâ#x80;#x99;em, Joinâ#x80;#x99;em: Time to Get an MBA
  • Putting My Education to Work
  • The Telescope and the Microscope
  • Problem-Solving Requires Common Understanding
  • Reference
  • 4 From Farm to Pharm: Business and Life Lessons Learned in the Barnyard
  • Lesson #1: Others Always Come First, Even If They Are Cows
  • Lesson #2. Sleep Is highly Overrated, and Multi-Tasking Will Serve a Communications Professional WellLesson #3: Stand Up, Speak Up, and Help Those Who Donâ#x80;#x99;t Have a Voice
  • Lesson #4: Education Is a Gift That Should Never Be Taken for Granted
  • Lesson #5: Never Underestimate the Power of the Human Spirit
  • Lesson #6: People Are People and Have the Same Hopes and Dreams, Regardless of Where They Are Born or Where They Live
  • Lesson #7: Pursue Your Passion and Do Something with Your Life That Makes You Feel Good and Energizes You
  • Lessons Learned on the Farm Help Navigate the C-suitePart III: Finance and Investor Relations
  • 5 Taking the Numb Out of Numbers: Working with the Office of the CFO
  • It Starts with the Fundamentals
  • Numbers Need a Storyteller
  • Making Friends in Finance
  • Financials Form the Foundation
  • 6 The Partnership between Corporate Communications and Investor Relations
  • The Growth of a Partnership
  • Building Business Acumen Is a Necessity
  • Tips of the Trade
  • Part IV: Human Resources and Employee Engagement
  • 7 Mastering Business Means First Understanding Your PeopleTrue Partners in the Business
  • Applying the â#x80;#x9C;Partner Lensâ#x80;#x9D;
  • A Different Kind of Company
  • 8 Employees as Drivers of Corporate Brand and Reputation
  • Nuts, Bolts, and Culture
  • Beyond Your Walls
  • Pearls of Wisdom
  • Teamwork
  • Reference
  • 9 Have a Seat at the Table â#x80;#x94; Not on the Fringes
  • Get Smart â#x80;#x94; And Get Help Getting Smart
  • Your Company Hired You to Be Great. Be Great. Get in There!
  • Itâ#x80;#x99;s All about Your Audience
  • What I Wish I Had Known from the Beginning

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