So clean;lord leverhulme, soap and civilisation.

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MANCHESTER : MANCHESTER UNIV Press, 2017.
Temas:
Leverhulme, William Hesketh Lever, > Viscount, > 1851-1925.
Leverhulme, William Hesketh Lever, > Viscount, > 1851-1925
Industrialists > Great Britain > Biography.
Philanthropists > Great Britain > Biography.
Soap trade > Great Britain.
Industriels > Grande-Bretagne > Biographies.
Philanthropes > Grande-Bretagne > Biographies.
Savon > Industrie > Grande-Bretagne.
HISTORY > Europe > Great Britain.
Industrialists
Philanthropists
Soap trade
Great Britain
Biographies
Acceso en línea:Texto completo
Descripción
Sumario:This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. Unlike previous biographies, which have focused on the man's life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning,
Descripción Física:1 online resource
ISBN:1526130432
9781526130433

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