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How strategic communication shapes value and innovation in society /

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political mov...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ihlen, Øyvind (Editor ), Ruler, Betteke van, 1948- (Editor ), Smit, Iekje (Editor ), Romenti, Stefania (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, U.K. : Emerald Publishing Limited, 2017.
Edición:1st ed.
Colección:Advances in public relations and communication management ; v. 2.
Temas:
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Prelims
  • Educating society's future PR practitioners: an exploration of 'preparedness' as a qualitative indicator of higher education performance
  • Contextualising change in public sector organisations
  • When a nation's leader is under siege: managing personal reputation and engaging in public diplomacy
  • Towards a societal discourse with the government? A comparative content analysis on the development of social media communication by the British, French and German National Governments 2011
  • 2015
  • Lessons learned: communication studies in transition
  • Secrets of public affairs
  • Social media: the dialogue myth? How organizations use social media for stakeholder dialogue
  • Clarifying skills and competencies in organisational decision making
  • perceptions of finnish communication professionals
  • Reputation: a cross-disciplinary study of key concepts in public relations, business administration, and public administration
  • About the Contributors
  • Index.