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PEAK : how great companies get their mojo from Maslow /
"Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2017]
|
| Edición: | Revised and updated. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Peak: How Great Companies Get Their Mojo from Maslow
- Contents
- Foreword
- Introduction
- Preface
- Part One: Maslow and Me
- Chapter 1: Toward a Psychology of Business
- A Brief Primer on Maslow
- Maslow in the Workplace
- Taking Maslow to Heart
- How This Book Is Organized
- Chapter 2: Karmic Capitalism
- The Workplace as a Mirror
- Why Are We So Focused on the Short Term?
- Satisfying Our Tendency Toward the Tangible
- The Pursuit of Happiness at Work
- Making the Hierarchy of Needs Tangible
- Chapter 3: The Relationship Truths
- Joie de Vivre's Web of RelationshipsThe Value of Relationships in the Workplace
- Introducing the Relationship Truths
- The Power of the Pyramid
- Part Two: Relationship Truth 1: The Employee Pyramid
- Chapter 4: Creating Base Motivation
- The Base of the Employee Pyramid
- Google Is Peaking
- Bigger Than Money
- How Solid Is the Base of Your Pyramid?
- Chapter 5: Creating Loyalty
- Why Recognition Rules
- Creating a Culture of Recognition
- Chapter 6: Creating Inspiration
- A Swinging Company
- Why Meaning Has Become More Meaningful
- The Two Components of Meaning in the WorkplaceCreating Meaning in the Day-to-Day Work
- Part Three: Relationship Truth 2: The Customer Pyramid
- Chapter 7: Creating Satisfaction
- Using the Hierarchy of Needs to Understand Your Customer
- The Nature of Customer Expectations
- Satisfaction Doesn't Create Loyalty
- Boutique Hotels as Disruptive Innovators
- Joie de Vivre on the Brink of Disaster
- Chapter 8: Creating Commitment
- What Are Customer Desires?
- Using Technology to Meet Desires
- High-Tech, High-Touch Cultures
- Creating a Great Service CultureChapter 9: Creating Evangelists
- Peak's Apple and Harley-Davidson Customer Pyramids
- Creating Your Own Customer Pyramid
- Understanding the Unrecognized Needs of Your Customer
- Four Themes at the Top of the Customer Pyramid
- Part Four: Relationship Truth 3: The Investor Pyramid
- Chapter 10: Creating Trust
- The Investor Pyramid Is Relevant to All Employees
- Are Investors Human?
- Attracting an Aligned Investor
- Creating Transactional Alignment
- The Definition of Effective Performance
- Chapter 11: Creating ConfidenceEmotionally Intelligent Investing
- From Transaction to Collaboration
- Creating an Emotional Connection with Investors
- Chapter 12: Creating Pride of Ownership
- How Big Is the Legacy Investor Market?
- Purpose Drives Profit
- Investing in Community Pays Off
- Part Five: Putting the Truths into Action
- Chapter 13: The Heart of the Matter
- The Emergence of the Joie de Vivre Heart
- Creating Corporate Culture
- What's the Right Culture for Your Company?
- Bringing It All Together