Mobile banking.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2017.
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Colección: | International Journal of Bank Marketing.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Editorial boards
- Literature review of mobile banking and individual performance
- Mobile banking service quality and customer relationships
- Mobile banking services adoption in Pakistan: are there gender differences?
- Role of mobile banking servicescape on customer attitude and engagement
- Apps for mobile banking and customer satisfaction:a cross-cultural study