Seven Principles of Digital Business Strategy.

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: McKeown, Niall, Durkin, Mark (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Business Expert Press, 2017.
Colección:Digital and social media marketing and advertising collection.
Temas:
Information technology > Technological innovations.
Social media > Economic aspects.
Marketing > Technological innovations.
Business planning > Case studies.
Communication > Technological innovations.
Technologies de l'information et de la communication.
Médias sociaux > Aspect économique.
Marketing > Innovations.
Business planning
Information technology > Technological innovations
Marketing > Technological innovations
Social media > Economic aspects
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Digital business strategy
  • 2. An introduction to the seven principles of digital business strategy
  • 3. The first principle of digital business strategy: know yourself
  • 4. The second principle of digital business strategy: know your customer
  • 5. The third principle of digital business strategy: competition
  • 6. The fifth principle of digital business strategy: current position
  • 7. The sixth principle of digital business strategy: engine of growth
  • 8. The fourth principle of digital business strategy: resources
  • 9. The seventh principle of digital business strategy: tactics
  • 10. Conclusion
  • Index.

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