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Seven Principles of Digital Business Strategy.
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Business Expert Press,
2017.
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| Colección: | Digital and social media marketing and advertising collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a Seven Principles of Digital Business Strategy. |
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| 490 | 1 | |a Digital and social media marketing and advertising collection | |
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| 505 | 0 | |a 1. Digital business strategy -- 2. An introduction to the seven principles of digital business strategy -- 3. The first principle of digital business strategy: know yourself -- 4. The second principle of digital business strategy: know your customer -- 5. The third principle of digital business strategy: competition -- 6. The fifth principle of digital business strategy: current position -- 7. The sixth principle of digital business strategy: engine of growth -- 8. The fourth principle of digital business strategy: resources -- 9. The seventh principle of digital business strategy: tactics -- 10. Conclusion -- Index. | |
| 520 | 3 | |a If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic, it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Information technology |x Technological innovations. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Business planning |v Case studies. | |
| 650 | 0 | |a Communication |x Technological innovations. | |
| 650 | 6 | |a Technologies de l'information et de la communication. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Information technology |x Technological innovations |2 fast | |
| 650 | 7 | |a Marketing |x Technological innovations |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Durkin, Mark, |e author. | |
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