Fast food globalization in the provincial Philippines /
Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and e...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Lanham, Maryland :
Lexington Books,
[2018]
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Temas: | |
Acceso en línea: | Texto completo |
Sumario: | Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino. |
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Descripción Física: | 1 online resource (xxiv, 147 pages) |
Bibliografía: | Includes bibliographical references and index. |
ISBN: | 9780739139905 0739139908 |