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|a UAMI
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|a Heller, Steven,
|e author.
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|a The moderns :
|b Midcentury American graphic design /
|c Steven Heller, Greg D'Onofrio.
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|a [New York, NY] :
|b Abrams,
|c 2017.
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|a 1 online resource
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|a Midcentury Confluences -- Making Modern -- Eclectic and Modern -- Landscapes of Modern Design -- Josef Albers -- Walter Allner -- Herbert Bayer -- Alexey Brodovitch -- Will Burtin -- George Giusti -- György Kepes -- Leo Lionni -- Herbert Matter -- Erik Nitsche -- M. Peter Piening -- Cipe Pineles -- Ladislav Sutnar -- Fred Troller -- George Tscherny -- Massimo Vignelli -- Dietmar R. Winkler -- Rudi Wolff -- Saul Bass -- Lillian Bassman -- Lester Beall -- Peter Bradford -- Robert Brownjohn -- Jacqueline S. Casey -- Chermayeff & Geismar -- John and Mary Condon -- Donald and Ann Crews -- Richard Danne -- Louis Danziger -- Rudolph de Harak -- Louis Dorfsman -- Ray Eames -- Gene Federico -- S. Neil Fujita -- William Golden -- Morton Goldsholl -- Charles Goslin -- Irving Harper -- E. McKnight Kauffer -- Ray Komai -- Burton Kramer -- Roy Kuhlman -- Matthew Leibowitz -- George Lois -- Herb Lubalin -- Alvin Lustig -- Elaine Lustig Cohen -- John Massey -- Tomoko Miho -- Reid Miles -- Charles E. Murphy -- Georg Olden -- Tony Palladino -- Paul Rand -- Alexander Ross -- Arnold Saks -- Arnold Shaw -- Louis Silverstein -- Barbara Stauffacher Solomon -- Alex Steinweiss -- Deborah Sussman -- Bradbury Thompson -- Lance Wyman -- The Bauhaus tradition and the new typography.
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|a In The Moderns, we meet the men and women who invented and shaped Mid-Century Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of almost sixty designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the new world of postwar modernity. Some were émigrés from Europe; others were homegrown--all were intoxicated by elemental typography, primary colours, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our world.
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|a Includes bibliographical references (pages 326-329) and index.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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|y 20th century.
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|a D'Onofrio, Greg,
|e author.
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|i has work:
|a The moderns (Text)
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|i Print version:
|a Heller, Steven.
|t Moderns : Midcentury American Graphic Design.
|d Cork : Abrams, ©2017
|z 9781419724015
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