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Corporate communication crisis leadership : advocacy and ethics /
Addresses the interplay of strategic moments of corporate communication clarity and/or its lack. This work differentiates issue, argument, conflict, and crisis while explicating their related interaction in organizational success or failure. Strategic communication responsiveness attends to a breadt...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2017.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Issue attentiveness
- 1. Issue clarity
- 2. Issue and stakeholder influence
- 3. Communication ethics in action: British Petroleum and issue thoughtlessness
- Part II. Argument attentiveness
- 4. Argument clarity
- 5. Argument and stakeholder influence
- 6. Communication ethics in action: British Petroleum and argument thoughtlessness
- Part III. Conflict attentiveness
- 7. Conflict clarity
- 8. Conflict and stakeholder influence
- 9. Communication ethics in action: British Petroleum and conflict thoughtlessness
- Part IV. Crisis attentiveness
- 10. Crisis in review: the 2010 Deepwater Horizon disaster
- Bibliography
- Index.