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Marketing services and resources in information organizations /

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Res...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yi, Zhixian (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : Chandos Publishing, An imprint of Elsevier, [2018]
Colección:Chandos information professional series.
Temas:
Acceso en línea:Texto completo

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