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|a 9781787435063
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|b .B736 2017
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|a 658.8
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|a UAMI
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| 100 |
1 |
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|a Taylor, David.
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| 245 |
1 |
0 |
|a Branding in the era of Web 2.0 (and beyond).
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| 260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2017.
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| 300 |
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|a 1 online resource (93 pages)
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| 336 |
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|a text
|b txt
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| 490 |
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|a Journal of Product & Brand Management ;
|v v. 26
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Cover; Guest editorial; When perceived ability to influence plays a role: brand co-creation in Web 2.0; Taking a bite out of Apple: Jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value; Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement; Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users; The moderating effect of personal features on the consequences of an enjoyable co-creation experience.
|
| 505 |
8 |
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|a Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online -- advergamesSelf-presentation, privacy and electronic word-of-mouth in social media; Corrigendum.
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| 504 |
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|a Includes bibliographical references.
|
| 590 |
|
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
|
0 |
|a Web 2.0.
|
| 650 |
|
0 |
|a Web 2.0
|v Congresses.
|
| 650 |
|
6 |
|a Web 2.0.
|
| 650 |
|
6 |
|a Web 2.0
|v Congrès.
|
| 650 |
|
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|a Web 2.0
|2 fast
|
| 655 |
|
7 |
|a Conference papers and proceedings
|2 fast
|
| 700 |
1 |
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|a Pentina, Iryna.
|
| 700 |
1 |
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|a Veloutsou, Cleopatra.
|
| 758 |
|
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|i has work:
|a Branding in the era of Web 2.0 (and beyond) (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3WKkHqx3GfTdRpR7B8FqP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
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|i Print version:
|a Taylor, David.
|t Branding in the era of Web 2.0 (and beyond).
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2017
|z 9781787435056
|
| 830 |
|
0 |
|a Journal of Product & Brand Management.
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| 856 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5047020
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