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Brand equity : defining, measuring and managing brand equity.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Guzman, Francisco
Otros Autores:	Veloutsou, Cleopatra, Pappu, Ravi
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Bradford, West Yorkshire : Emerald Publishing Limited, 2017.
Colección:	Journal of Product & Brand Management.
Temas:	Social responsibility of business. Entreprises > Responsabilité sociale. Social responsibility of business
Acceso en línea:	Texto completo

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