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The store and the Internet of Things : retail operations, marketing and beyond.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2017.
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| Colección: | International Journal of Retail & Distribution Management.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Covers; Editorial advisory board; Guest editorial; Mavens' price and non-price on-pack extrinsic cue search behaviours; Social, local and mobile commerce practices in omni-channel retailing; No more blaming the weather: aretailer's approach to measuring and managing weather variability; Webrooming behaviour: a conceptual framework; The role of consumers' attitudes in estimating consumer response to assortment composition; A decision support system for retail assortment planning; When location and content matter: effects of mobile messages on intention to redeem.
- Tracking customer behaviour in fashion retail using RFIDDo channel integration efforts pay-off in terms of online and offline customer loyalty?; Brand-driven retail format innovation: a conceptual framework; Touching the void; In-store proximity marketing:experimenting with digital point-of-sales communication.