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Telling the Design Story : Effective and Engaging Communication.
"When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information a...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Taylor and Francis,
2017.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Copyright Page; Title Page; Table of Contents; Acknowledgments; Preface; Dedication; Part 1: Storytelling in Design: A Primer; 1 Human Response to Story; Introduction; Why Does Story Matter in Design?; The Science Behind Why We Like Stories; Stories in Building Social Connections; Stories for Organizing Information; Story as Moral Guidepost; Elements of Story; Everyone Has a Story; 2 Presenter Meet Audience; Introduction; Overview of the Creative Process; Why Are You Presenting?; Who Are You Presenting to?; What Are Your Goals for the Audience?; How Are You Presenting?
- What Is Your Message?3 Story Design; Introduction; Returning to the Creative Process; Design Presentation Areas of Focus; Point of View; Project; Pitch; Honing the Message; Designing the Story; Editing Your Story; â#x80;#x9C;Sâ#x80;#x9D;tory Development; Storyboard; Aiding Recall; Part 2: Modes of Communication; 4 Writing for Impact; Introduction; Why Does Writing Matter in Design?; Elements of Good Writing; Words; Sentences; Paragraphs; Venues for Design Writing; Mechanics of Writing; Punctuation; Ideas for Writing; Editing & Rewriting; Things to Avoid; 5 Speaking for Impact; Introduction.
- The Evolution of SpeakingThe Goal of Your Presentation; Persuasion; Getting Started; Align Yourself With Your Audience; Align Your Message to Your Audience; Align Your Delivery Tools to Your Audience; Presentation Stages; Align Your Delivery to Your Message; Align Your Delivery Style to Your Message; Align Your Body to Your Message; Finding Your Confidence; Coping Strategies; Realign Yourself to Your Audience; Special Presentation Types; 6 Visual Storytelling; Introduction; Is a Picture Worth a Thousand Words?; Attraction & Persuasion; Recall & Comprehension; Visual Thinking Strategies.
- Organizing Graphic Real EstateTypology; Color; Bringing it All Together; Establishing a Brand Identity; 7 Storytelling with Information; Introduction; The Significance of Information Delivery; How We Approach & Convey Information; Representation Tactics in Design Analysis; Diagram Considerations; Diagram Annotation Strategies; Diagram Creation Strategies; Testing Diagrams; 8 Storytelling with Ideas; Introduction; Expressing Ideas; Design Outcomes Diagrams; Conceptual Imagery; Orthographic Drawings; Modeling; Three-Dimensional Drawings; Rendering; Four-Dimensional Depictions.
- 9 Storytelling with VideoIntroduction; The Role of Video in Design; Work Flow of Video Production; Pre-production; Production; Post-production; Appendix A Photography Terms; Appendix B Additional Diagrams; Appendix C Image File Types; Appendix D Video File Types; Appendix E Audio File Types; Appendix F Good Reads on Story Crafting & Delivery; Appendix G Good Reads on Information Design; Appendix H Good Reads on Story Props & Visual Messages; Appendix I Good Reads on Design Process & Focus; Appendix J Advanced Topics; Appendix K Storytelling Resources; Appendix L Events & Festivals; Glossary.