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Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Stradtmann, Philipp
Formato:	Electrónico eBook
Idioma:	Alemán
Publicado:	Göttingen : Cuvillier Verlag, 2010.
Temas:	Advertising > Planning. Advertising > Planning
Acceso en línea:	Texto completo

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