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Consumption Motives in Luxury Marketing : an Analysis of two Agricultural Markets: Equestrian Sports and Food.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hartmann, Laura Helena
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Göttingen : Cuvillier Verlag, 2015.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Hartmann, Laura Helena. 
245 1 0 |a Consumption Motives in Luxury Marketing :  |b an Analysis of two Agricultural Markets: Equestrian Sports and Food. 
260 |a Göttingen :  |b Cuvillier Verlag,  |c 2015. 
300 |a 1 online resource (289 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Short summary; Kurzzusammenfassung; Introduction; Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports; Chapter II: Luxury Food: Definition and Consumption Motives; Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury; Summary and Discussion; Limitations and Outlook; Curriculum Vitae; Paper and Presentations; Acknowledgements. 
504 |a Includes bibliographical references. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Luxury goods industry. 
650 0 |a Luxuries  |x Marketing. 
650 0 |a Luxury goods industry  |x Management. 
650 6 |a Produits de luxe  |x Industrie. 
650 6 |a Produits de luxe  |x Industrie  |x Gestion. 
650 7 |a Luxuries  |x Marketing  |2 fast 
650 7 |a Luxury goods industry  |2 fast 
758 |i has work:  |a Consumption motives in luxury marketing (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCG9xYjgfqcQJychrXWY7H3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Hartmann, Laura Helena.  |t Consumption Motives in Luxury Marketing : An Analysis of two Agricultural Markets: Equestrian Sports and Food.  |d Göttingen : Cuvillier Verlag, ©2015  |z 9783736990388 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5022271  |z Texto completo 
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