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Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : a Qualitative Study on Sporting Goods Industry.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Göttingen :
Cuvillier Verlag,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ACKNOWLEDGEMENT; ABSTRACT; TABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; INTRODUCTION; CHAPTER 1. LITERATURE REVIEW; CHAPTER 2. METHODOLOGY; CHAPTER 3. CASE OF MARKETING DRIVEN SEGMENTATION; CHAPTER 4. RESULTS; CONCLUSIONS AND SUGGESTIONS FOR FURTHER STUDIES; References; Interview Company A; Interview Company B; Interview Company C; Interview Company D.