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Visible Business : Uncover the Blindspots and Engage the World's Female Economy.
Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milton :
John Wiley & Sons, Incorporated,
2017-08-30 00:00:00.0.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Blind Spots; Contents; Foreword; About the Author; Acknowledgements; To my community; To my village; Preface; Introduction; Chapter 1 From history to herstory; The birth of business marketing; Things have changed
- or have they?; Women want more; The wo-man algorithm; Become conscious of the bias; From reject to results; Chapter 2 Are you blind?; Lack of intelligence; CASE STUDY: The 3% Conference; Business her-itage; Where are your blind spots?; Presenting the data ... ; More than bums around the boardroom; The result of getting it right; Chapter 3 Proof of difference; Y change?; Do you get it?
- CASE STUDY: Women, We See YouFrom Unilever to multi-view; The apple doesn't fall far; Segmentation is king, but also queen; 1. Externally; 2. Operationally; 3. Internally; 4. Human Resources; Pick your battle; Chapter 4 Meet modern woman; The Mother Load; How modern are you and your brand? Ask yourself:; What women want; A fresh take on food; Role revitalised; CASE STUDY: #Sharetheload; Chapter 5 Are we dating or in a relationship?; Long-lasting consumer love; Will you marry me?; From ignoring you to marrying you; But what about him?; A double race.
- Chapter 6 Busting the biggest business mythsCASE STUDY: Get your geek on; Where are we going wrong?; Myth 1 I have an all-female team
- I get it.; Myth 2 We're equal Opportunity
- tick!; Myth 3 We've got a person to tackle this.; Myth 4 My budget isn't big enough.; Myth 5 We've done femvertising. Job done.; CASE STUDY: Black girl magic; From coma ... ; ... To conscious; A period of transformation; CASE STUDY: AFL Women's Launch; Overview; The opportunity; Collaboration, not Instruction; Early signs; What can other brands do to attract women?; Chapter 7 how me the money; 4 STEP PROCESS.
- 1. WHAT'S THE SIZE OF THE PRIZE?2. WHAT'S IN THE WAY?; 3. WHAT'S IN YOUR HEART?; 4. WHAT LENS ARE YOU USING?; What to change, and when; Keep moving; Chapter 8 Future proof and female ready; Stage 1: Conduct market research; Hunch versus hypothesis; Stage 2: Reimagine your business culture
- internal and external; 1. Reimagine internal culture; 2. Reimagine external culture; Stage 3: Develop the blueprint; Transition and transform; Conclusion; References; Image credits; Index; EULA.