Managing biotechnology : from science to market in the digital age /

Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Simon, Francoise, 1946- (Autor), Giovannetti, Glen, 1962- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, [2017]
Temas:
Biotechnology industries.
Biotechnology > Marketing.
Pharmaceutical biotechnology industry.
Bioengineering.
Biotechnology.
Biotechnology
Bio-industries.
Biotechnologie pharmaceutique > Industrie.
Biotechnologie.
bioengineering.
SCIENCE > Chemistry > Industrial & Technical.
TECHNOLOGY & ENGINEERING > Chemical & Biochemical.
Bioengineering
Pharmaceutical biotechnology industry
Biotechnology industries
Electronic books.
Internet Resources.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / by Philip Kotler
  • New models for networked innovation
  • Biotechnology as an innovation driver
  • Biotechnology financing strategies
  • Success through collaboration
  • New business and marketing models
  • Precision medicine
  • Precision marketing
  • Patient centricity strategies
  • Drug pricing in context
  • Strategic payer engagement
  • Winning in the global marketplace
  • Digital health strategies
  • Creating agility through data and analytics
  • Conclusion
  • Index.

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