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Managing biotechnology : from science to market in the digital age /
Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
[2017]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Simon, Francoise, |d 1946- |e author. | |
| 245 | 1 | 0 | |a Managing biotechnology : |b from science to market in the digital age / |c by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader. |
| 264 | 1 | |a Hoboken, NJ : |b Wiley, |c [2017] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 520 | |a Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. -- |c Edited summary from book. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Biotechnology industries. | |
| 650 | 0 | |a Biotechnology |x Marketing. | |
| 650 | 0 | |a Pharmaceutical biotechnology industry. | |
| 650 | 0 | |a Bioengineering. | |
| 650 | 0 | |a Biotechnology. | |
| 650 | 1 | 2 | |a Biotechnology |
| 650 | 6 | |a Bio-industries. | |
| 650 | 6 | |a Biotechnologie pharmaceutique |x Industrie. | |
| 650 | 6 | |a Biotechnologie. | |
| 650 | 7 | |a bioengineering. |2 aat | |
| 650 | 7 | |a SCIENCE |x Chemistry |x Industrial & Technical. |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Chemical & Biochemical. |2 bisacsh | |
| 650 | 7 | |a Biotechnology |2 fast | |
| 650 | 7 | |a Bioengineering |2 fast | |
| 650 | 7 | |a Pharmaceutical biotechnology industry |2 fast | |
| 650 | 7 | |a Biotechnology industries |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 4 | |a Internet Resources. | |
| 700 | 1 | |a Giovannetti, Glen, |d 1962- |e author. | |
| 758 | |i has work: |a Managing biotechnology (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFBvm8g4chx7RFXpP8w8JC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Simon, Francoise, 1946- |t Managing biotechnology. |d Hoboken : Wiley, [2017] |z 9781119216179 |w (DLC) 2017026666 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5018398 |z Texto completo |
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