Feminists, feminisms, and advertising : some restrictions apply /

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways inter...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Golombisky, Kim (Editor ), Kreshel, Peggy J. (Peggy Jean), 1953- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Maryland : Lexington Books, [2017]
Temas:
Advertising > History.
Women in advertising > History.
Femmes dans la publicité > Histoire.
SOCIAL SCIENCE > Discrimination & Race Relations.
SOCIAL SCIENCE > Minority Studies.
Advertising
Women in advertising
History
Acceso en línea:Texto completo
Descripción
Sumario:This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Descripción Física:1 online resource (xi, 395 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781498528276
1498528279

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