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The executive's guide to 21st century corporate citizenship : how your company can win the battle for reputation and impact /
The Executive's Guide to 21st Century Corporate Citizenship provides a major update on how to 'do' corporate citizenship, showing senior managers how they can win the reputation battle and deliver value to society while creating the most successful business possible in today's co...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing,
2017.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front Cover; The Executive's Guide to 21st Century Corporate Citizenship; Copyright Page; Contents; Figures and Tables; From the Corner Office; Foreword; Acknowledgments; Introduction; The Executive Brief; The Corporate Citizenship Challenge; Don't Make This Fundamental Mistake; If You're Still Not Convinced About the Benefits of Connecting Corporate Citizenship and Business Strategies, Read This; Overcoming Barriers to Strategic Corporate Citizenship; Corporate Citizenship in 10 Steps; Notes; Section 1: Laying the Foundation and Giving Your Team the Right Tools.
- 1 Connecting Corporate Citizenship to Business PurposeBusiness Purpose, Vision, and Strategy; How Does Your Corporate Citizenship Program Support Your Company's Purpose and Strategy?; What Makes Your Company Unique?; How Do You Differentiate Your Corporate Citizenship Program?; Mapping Your Business Process Flow; Your Competition; 10 Questions to Ask Your Team Before You Move On; Notes; 2 Creating Advantage in Your Marketplace; Creating Advantage with Your Products and Services; How Customers Relate to What You Produce or Provide.
- What Doesn't Kill You Makes You Stronger: Working with Challenging StakeholdersIf You Can't Differentiate, Collaborate; Managing the Process; Creating Advantage by Working with Values-Screened Investors; 10 Questions to Ask Your Team Before You Move On; Notes; 3 Of the People, for the People, by the People; Stakeholders Are the Reason Corporate Citizenship Programs Can't Be a One-Size-Fits-All; How Your Corporate Citizenship Program Can Affect Your Stakeholders; Stakeholders Before Issues; Keep Scanning the Horizon; Your Most Important Stakeholder Group.
- 10 Questions to Ask Your Team Before You Move OnNotes; 4 Connecting Corporate Citizenship to Business Strategy; What is Strategy?; Connecting Your Corporate Citizenship to Your Business Strategy; Which Assets Are Most Important?; Issue Focus; Make Sure You've Covered All Your Bases; Is Your Corporate Citizenship Strategy Differentiated or Does It Have a "Me-Too" Approach?; Do you have enough resources to pursue your strategy?; 10 Questions to Ask Your Team Before You Move On; 5 How to Set Up and Organize Your Corporate Citizenship Program; The Importance of Networks and Influence.
- The Right StrategyThe Right People; The Right Structure; The Right Processes; The Right Metrics and Incentives; Metrics and Measurement; The Only Constant is Change; 10 Questions to Ask Your Team Before You Move On; Notes; Section 2: Getting Results Across Your Business; 6 The Importance of Your Supply Chain and Procurement Function; Working with Codes and Standards of Conduct; Integrating Your Corporate Citizenship Strategy with Your Procurement Team's Work; Moving from Risk to Reward; People are at the Heart of Your Supply Chain; 10 Questions to Ask Your Team Before You Move On; Notes.