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The life of Y : engaging millennials as employees and consumers /

A fascinating eye-opener into the Life of Generation Y!

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sengupta, Debashish (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, California : SAGE Publications Inc., 2018.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword
  • Preface
  • Acknowlegements
  • The misunderstood generation!
  • Understanding millennials
  • Emotional and social wellness paradox
  • Material wellness paradox
  • Physiological wellness paradox
  • Paradoxical life and happiness reversal
  • The new rule of engagement
  • Engaging millennials at the workplace
  • Engaging millennials at the marketplace
  • Engaging millennials in the society
  • Corporate leadership and the future of millennial engagement
  • References.