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Handbook of marketing decision models /
"The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cham, Switzerland :
Springer,
[2017]
|
| Edición: | Second edition. |
| Colección: | International series in operations research & management science ;
254. |
| Temas: | |
| Acceso en línea: | Texto completo |