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Marketing essentials for independent lodgings /
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2017.
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| Edición: | First edition. |
| Colección: | Tourism and hospitality management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part I. Marketing and pricing basics
- 1. First impressions: hospitality
- 2. Total media marketing
- 3. Marketing your passions
- 4. Setting a price
- 5. Demographics make a difference
- 6. Increase sustainability, increase appeal
- 7. Working with associations and travel agents
- 8. Mastering public relations
- 9. Guest communications: a bird in hand
- Part II. Web-based marketing
- 10. Website fundamentals for innkeepers
- 11. Your social media presence
- 12. SEO (search engine optimization)
- 13. Tips and tricks for staying on top of your content
- 14. The rating game: leveraging consumer reviews
- 15. Online travel agents (OTAs)
- Appendix. Five-month detailed marketing plan
- Case study. Bass and Baskets: an innkeeper's passions
- Appendix 1. Putting heads in country beds
- Appendix 2. List of possible marketing initiatives
- Appendix 3. Top tips from successful properties
- Author biographies
- List of contributors
- Index.