Cargando…
Marketing essentials for independent lodgings /
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2017.
|
| Edición: | First edition. |
| Colección: | Tourism and hospitality management collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn994027839 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 170718s2017 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d IDEBK |d EBLCP |d NYBEP |d OCLCF |d OCLCQ |d YDX |d IDB |d MERUC |d UPM |d INT |d OCLCQ |d VT2 |d OCLCO |d OCLCQ |d LIP |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ | ||
| 019 | |a 1004361617 | ||
| 020 | |a 9781631575976 | ||
| 020 | |a 163157597X | ||
| 020 | |z 9781631575969 | ||
| 020 | |z 1631575961 | ||
| 029 | 1 | |a AU@ |b 000062576619 | |
| 035 | |a (OCoLC)994027839 |z (OCoLC)1004361617 | ||
| 037 | |a CL0500000876 |b Safari Books Online | ||
| 050 | 4 | |a TX911.3.M3 | |
| 082 | 0 | 4 | |a 647.9573 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lanier, Pamela, |e author. | |
| 245 | 1 | 0 | |a Marketing essentials for independent lodgings / |c Pamela Lanier and Marie Lanier. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2017. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Tourism and hospitality management collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed July 17, 2017). | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. | |
| 520 | 3 | |a Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Hotels |x Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Small business |x Management. | |
| 650 | 0 | |a Bed and breakfast accommodations. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Gestion. | |
| 650 | 6 | |a Chambre et petit déjeuner (Hôtellerie) | |
| 650 | 7 | |a bed-and-breakfasts. |2 aat | |
| 650 | 7 | |a Bed and breakfast accommodations |2 fast | |
| 650 | 7 | |a Hotels |x Marketing |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Small business |x Management |2 fast | |
| 700 | 1 | |a Lanier, Marie, |e author. | |
| 758 | |i has work: |a Marketing essentials for independent lodgings (Text) |1 https://id.oclc.org/worldcat/entity/E39PD33xtF6cWxXfCtj8my4dYq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Lanier, Pamela. |t Marketing essentials for independent lodgings. |b First edition. |d New York, NY : Business Expert Press, 2017 |z 1631575961 |z 9781631575969 |w (OCoLC)989038453 |
| 830 | 0 | |a Tourism and hospitality management collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4898664 |z Texto completo |
| 938 | |a Business Expert Press |b BEPR |n 11414244 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5292009 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4898664 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis38448716 | ||
| 938 | |a YBP Library Services |b YANK |n 14807716 | ||
| 994 | |a 92 |b IZTAP | ||