Marketing essentials for independent lodgings /

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Lanier, Pamela (Autor), Lanier, Marie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2017.
Edición:First edition.
Colección:Tourism and hospitality management collection.
Temas:
Hotels > Marketing.
Internet marketing.
Small business > Management.
Bed and breakfast accommodations.
Marketing sur Internet.
Petites et moyennes entreprises > Gestion.
Chambre et petit déjeuner (Hôtellerie)
bed-and-breakfasts.
Bed and breakfast accommodations
Hotels > Marketing
Internet marketing
Small business > Management
Acceso en línea:Texto completo
Descripción
Sumario:Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781631575976
163157597X

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