Brew your business : the ultimate craft beer playbook /

From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to market an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGrath, Karen, 1965- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Rowman & Littlefield, a wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2018]
Temas:
Beer > United States.
Beer industry > United States > Management.
Entrepreneurship.
Brewers > United States.
Entrepreneurship
Bière > États-Unis.
Bière > Industrie > États-Unis > Gestion.
Entrepreneuriat.
Brasseurs > États-Unis.
entrepreneurs.
TECHNOLOGY & ENGINEERING > Food Science.
Beer
Brewers
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • CONTENTS
  • FOREWORD
  • PREFACE
  • Part I. UNDERSTANDING BEER CULTURE: NOT JUST FOR THE BREWING NOVICE
  • CHAPTER ONE. CRAFT BEER HISTORY AND CULTURE: â#x80;#x9C;What Can Knowledge Do for You?â#x80;#x9D;
  • CHAPTER TWO. BEER BASICS: What Do I Need to Know?
  • CHAPTER THREE. BREWINâ#x80;#x99; UP SOME BEER: Barely Gettinâ#x80;#x99; Started
  • Part II. BUILDING MORE BEER KNOWLEDGE AND SKILLS: THE COMPLEXITIES OF BEER AND BREWING
  • CHAPTER FOUR. MORE ABOUT PRIMARY BEER INGREDIENTS
  • CHAPTER FIVE. YOU DONâ#x80;#x99;T NEED TO BE EINSTEIN: The Science behind a Good Brew
  • CHAPTER SIX. FROM EXTRACT TO GRAINS: Brewing Bigger!Part III. STARTING UP A BREWERY, BAR, OR TASTING ROOM: BREWINâ#x80;#x99; UP A BUSINESS
  • CHAPTER SEVEN. â#x80;#x9C;HOW DO I GET MY BUSINESS APPROVED?â#x80;#x9D;: The Ever-Changing Landscape of the Beer Industry
  • CHAPTER EIGHT. HOW DO I MARKET AND PROMOTE MY BUSINESS?
  • CHAPTER NINE. I THINK Iâ#x80;#x99;M A PEOPLE PERSON: How Do I Manage a Small Business?
  • Part IV. IMMERSING YOURSELF IN CRAFT BEER CULTURE: ITâ#x80;#x99;S TIME FOR SOME FUN ... AND BEER!
  • CHAPTER TEN. GETTING FAMILIAR WITH OTHERS IN THE INDUSTRY: More about Learning and Drinking
  • CHAPTER ELEVEN. READY, SET, BREW! Enough Networking, Letâ#x80;#x99;s Get Down to Brewing: Six RecipesACKNOWLEDGMENTS
  • NOTES
  • BIBLIOGRAPHY
  • INDEX

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